Your Brand Is More Than Your Logo
Most people think that a brand is the look and feel of a logo, but it’s much more than that. A brand is a reputation and how a company emotionally connects with customers. The perception of a brand effects the success of a company. If your company has a nice logo, but the quality of products and services is lacking, then so is your brand identity. The brand identity is how customers recognize your brand compared to competitors, and help to give reassurance that they have made the right choice. The distinctive imagery, language, and messages associated with the company are the identity used to help guide the customers with recognition. A brand differentiates your company from the competition through emotion, context, and essence which matters the most to your customers. Your brand is your customer service, whether you have a nice logo or fancy name. How many times have you been disappointed in a product or service? That negative experience gave you a bad impression on the co...
