Case Study | BLUE: a series of nine experimental typographic posters

June 26, 2018

Case Study | BLUE: a series of nine experimental typographic posters

PROJECT DESCRIPTION

I was asked to choose a color and do research based on references to the color. Then I made a collection of word and visual content based on the research to create a mood for nine different references. The color I chose for the experiment was blue.

PROJECT CONCEPT

Through research, experimentation and the collection of content, my final subject choices for the nine posters were; Security, Boy, Ink, Addiction Recovery Awareness, Flora, Cold, Crayon, Topaz, and Water.

COURSE

GR613 Type Experiments

YEAR OF COMPLETION

Spring 2016

KIND OF PROJECT

Experimental Typography

DISCIPLINE

Typography

PART ONE: RESEARCH

Entertainment

1. Blue (Da Ba De), by EFFIEL 65

2. Lavender's Blue Lullaby

3. Blues music

4. Wild (Blue Neighborhood), by Troye Sivan

5. Bear in the Big Blue House

6. Tangled Up in Blue, by Bob Dylan

Social Causes

1. Blue Collar Worker

2. Blue Earth Allegiance

3. Creating A Blue Ocean

4. Blue Awareness Ribbons

Iconic References

1. Blue Lagoon, Iceland

2. Ceylon Sapphire Ring, Princess Diana

3. Blue domed churches, Oia Village on Greek Island Santorini

4. Great Blue Hole, Belize

Emotional References

1. Feeling blue or sad

2. Calming

3. Trust

4. Loyalty

5. Confidence

6. Security

7. Caution

8. Faith

9. Freedom

10. Reflection

11. Strength

12. Responsibility

13. Honesty

Pop Culture

1. Aladin Genie

2. Doctor Who

3. Amy Winehouse Back to Blue, pop art painting

4. Cinderella

5. The Blues Brothers

6. Blue jeans

Symbolic References

1. Blue doors in the city of Safed (Tzfat) Isreal, symbolizing Heaven according to the Kabbalah

2. Blue Rebel symbol

3. Blue Iris symbolizes faith

4. Cold

5. Winter

Infographic

1. Sharks on Screen 2014

Other

1. Ocean

2. Why is the sky blue?

3. Blue moon

PART TWO: COLLECTING CONTENT

Word and Visual Content

1. Blue (da ba de) by EIFFEL 65 lyrics, "and everything is blue for him and himself."

2. All These Blues by Paul Butterfield Blues Band lyrics, "yeah you feel like crying when you get these kinds of blues".

3. Wild by Troye Sivan lyrics, "leave this blue neighborhood".

4. Why is the sky blue?

5. Once in a blue moon

6. Water

7. Lagoon

8. Collar

9. Jeans

10. Whale

11. Security

12. Addiction Recovery

13. Cold

14. Doctor Who Box "DW"

15. Old, new, borrowed, blue

16. Sapphire or topaz

17. Feeling

18. Agate

19. Cyan + Magenta

20. Eyes

21. Sky

PART THREE: SKETCHES AND CONCEPTUALIZATION

PART FOUR: ROUGH EXPERIMENTS

PART FIVE: SKETCHES AND HOUSING CONCEPTS

Name and intro
BLUE
A series of nine experimental typographic posters.

Housing
1. Slip cover
2. Folded in back
3. Box with letterpress
4. Box with die cut band
5. Folder with band

Colophon
1. Landscape box
2. Portrait box
3. Type in one line

Cover
1. Letters from posters
2. Die cut on blue paper
3. Blue background with textured blue type
4. Gradient background or letters
5. Strips of each poster as the background